YOUR FULL-SERVICE

GROWTH MARKETING

ARCHETECT.

I BUILD SCALABLE, DATA DRIVEN GROWTH MARKETING SOLUTIONS AND THEN EXECUTE THEM.

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FROM ‘MARKETING’ TO PERFORMANCE ARCHETECTURE

I design marketing ecosystems that turn ad spend into predictable revenue.

Over the last 15 years I’ve helped global brands in travel, telecom, finance, and healthcare scale customer acquisition through performance media (PPC, paid search, paid social, programmatic, CTV) and rigorous marketing analytics.

Experience Highlights

Omni-Channel Media Planning & Execution

  • Built and optimized full-funnel programs across paid search, paid social, display, CTV, email, and offline (TV, radio, print).

  • Orchestrated budgets up to $15 M, aligning channel mix to CPA/ROAS targets and market conditions.

  • Deployed global campaigns in North America, EMEA, and APAC—localized, compliant, and on schedule.

Leadership & Talent Development

  • Managed cross-functional teams (in-house and agency) of up to 20 specialists.

  • Established “test-and-learn” culture; quarterly upskilling sessions keep staff fluent in the latest ad-tech and privacy shifts.

  • Mentored four direct reports into senior roles while maintaining team churn below 5 %.

Revenue & Growth Impact

  • Delivered 40 % YoY lead growth across seven Travelopia brands with flat spend.

  • Cut telecom CAC by 25 % via AI-driven bidding and creative-level incrementality tests.

  • Consistently exceed client revenue goals by pairing granular analytics with rapid creative iteration.

Executive Communications & RFP Wins

  • Closed >$40 M in new business by crafting data-backed proposals and C-suite-ready decks.

  • Run standing training sessions for marketers and finance teams on media attribution and MMM fundamentals.

  • Translate complex MarTech into clear, actionable roadmaps—no jargon, just next steps.

Data Analytics & Reporting

  • Architected Looker Studio and GA4 dashboards that connect every media dollar to profit.

  • Conduct monthly MMM and incrementality reviews to refine channel allocation.

  • Turn insights into action: concise briefs with “keep, kill, test” recommendations drive continuous lift.

Result: campaigns that perform, teams that level up, and stakeholders who know exactly why the numbers move.